|No two alike!|
Snowy Evening may have topped them all in terms of a simple pocket notebook concept that has not been attempted (as far as I know) by any other notebook maker: Every single one of the 99,999 books produced in this edition has a unique, digitally printed design of a snowflake on its cover, and each is also uniquely numbered. (This article explains how it was done.) I do happen to love both the theme (based on Robert Frost’s poem, “Stopping by Woods on a Snowy Evening”) and the lovely design, but even more, I love the sheer audacity of executing such a product.
Bonus: A few weeks before the product launched, Field Notes put out a call to its subscribers to submit photos showing how they use their notebooks. I was tickled to discover that one of my images was used in the promotional video! It appears at 1:13, but don’t blink or you’ll miss it!